Medianet meets: Chibuike Miracle Maduforo

Medianet represents a wide cross section of people working in the media. Many of our members and supporters have overcome considerable odds to get to where they in their careers.  But few have overcome as many hurdles as Chibuike Miracle Madufor, a visually impaired Christian whose genius for all things digital appropriately reflects his miraculous Christian name. Duncan Williams has this report.

Chibuike Miracle Maduforo is no ordinary graduate with a BA Hons in Enterprise & Entrepreneurship from Coventry University.

Miracle (as he is popularly known as) does not allow his visual impairment to interfere with his love of poetry, ambition to play darts, debate issues of the day and above all fulfil his passion and love for God.

He recently appeared in the Coventry Evening Telegraph, which reported on him receiving an award in the House of Commons for never missing a lecture during his degree course.  

Miracle – now completing his Masters in Risk Analysis at Kings College London – is also a self-confessed computer geek. He has recently become a Vibe (digital marketing) franchise director responsible for providing digital media upgrades to urban faith and church communities. He is a Christian on the cutting edge of the digital world.

How would you describe the role of faith in your life and how do you implement what you believe?  

“I strongly feel that people need to hear God’s word, and assisting churches in gaining bigger and wider congregations is to me a worthy mission,” Miracle says.

“Although I have a visual impairment, I never let anything get in the way of my dreams and ambitions – including unexpected events. “I usually say ‘disability is ability, not disabling’.

Why are you called Miracle?

My parents named me Miracle because they wanted a son and it is also name which has motivated me throughout my life.

What are your hobbies and interests?

I love to write and publish poetry – especially in competitions.  I also enjoy participating in extra/supporting actor roles in film projects, attending modelling shoots and business networking activities.  I play sports such as athletics (long-jump and shot put). I am also very interested in giving darts a go and am actively interested in current affairs debates, politics and the financial markets.   

I also take a lot of interest in organisations and charities that focus on disability issues, and am especially interested in participating in educational debates in relation to issues such as Special Educational Needs (SEN) within mainstream schools. I love listening to BBC Radio 4 as well as the BBC World Service. Disability access consultancy is also another interest.   

As a child what did you want to be when you grew up?

Well, I started off wanting to be an instrumentalist. In my early teens, I dreamt of becoming a rapper one day. By the time I was 14, my abiding passion was to become a politician and one day become president of Nigeria.

Today such a long-term dream remains with me, which is why I often get called Mr President by those who know me. It is my desire to do a lot of good in the lives of many and build my reputation as a person before such a time comes.

How did you get involved in media?

I have been interested in the media for a long while now. I suppose film extras and modelling work were my initial beginnings in the industry. I have been attending castings, photo shoots and some film shoots as a freelancer for the best past of seven years now.

From there, I started to take interest in the internet and how it can really be used to change perceptions for the greater good of the disabled community. In 2012 I was one of those who received an award for upcoming entrepreneurs with bright concepts for economic growth (Intuit 100-Up) at the Entrepreneurship Global summit in Liverpool.

From then on, I really started to engage with my ideas for the internet. In 2016 I came across Vibe Marketing franchise, and saw it as an opportunity to start sowing the seeds towards my digital dreams. It is a franchise in which I can learn, develop and achieve great things from. I am very glad to have met business mentors Mandeep Samra and Nicky Thomas, who are now my colleagues at Vibe.  

What is the power of a good story?

In my opinion, a good story must have its unique touch in the readers’ minds. It can speak volumes for an aim or a vision, and do great work in capturing the attention of audiences in many ways. A powerful story’s power has a reach, sense of effort and purpose that will be felt by the reader.   

Does good news sell?

Yes, good news does sell but it depends on the aspects which make it good. A good but arrogantly written story may have issues. Whereas, a story with a bitter beginning but a sweet inspirational ending may be a good story which sells. ‘Diverse textures’ to a story can really make a difference.

My story regarding Vibe Marketing and how this year has worked out for me certainly contains a mixture of textures, from breaking my leg and having a huge procedure done, to nearly losing hope in everything I set out to achieve this year.  

Can entrepreneurship create a better world?

I believe that it certainly can. The world is full of challenges, affected people, bad events and so much more – therefore social entrepreneurship clearly has a role to play in making this world a better place. Many people around the world want that freedom which entrepreneurship can provide them, the freedom to eat well, earn a decent livelihood and so much more. So I believe that for many to have access to the tools of entrepreneurship surely can change the world.

What/who inspires you in your work?

You see to achieve meaningful change is a wonderful thing and this is what a figure such as Nelson Mandela achieved in South Africa. He is certainly one of those that inspire me in the goal of bringing about a difference. On the other hand, Steve Jobs is also an entrepreneur that inspires me in facing my goals of life and my ambition to succeed in entrepreneurship. He was a man of action through his Apple enterprise, and was always keen on implementing new ideas and innovations.

Martin Luther King Jr had a dream for society. What is yours?

My dream is of one where the perceptions of disabled people within the global Society can improve for the good, as well as the improvement of opportunities wherever they may be in this world. I also want a more understanding world in which there is more progress and less conflict.

What is the greatest challenge you face in media enterprise?

In digital marketing one of my early-stage challenges is more to do with convincing a customer that your package deal is the best for them. However, as I am getting more and more LIVE and established with the business, this will become less and less of a challenge.

How can the media increase wellbeing in society over the next decade?

By encouraging initiatives which foster a more giving world and less of a selfish one. Social media can play a very engaging role in this, and so can other tech industries.

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